CUSTOMISED RESEARCH PROGRAM
This Customised Research is for the Inventor, Manufacturer or Retailer with a new product that may be in a middle state of development or where your go to market strategy may have stalled, we can work together to identify ways to best address or revisit the processes.
We'll look at any current research you have undertaken previously and may have at hand, and perhaps provide you some more focused additional research or bring to bare additional resources.
We may analyse industry reports, research the competition, benchmark your idea or products position in the marketplace and recommend whether you should proceed directly in the marketplace as a competitor or need to consider other options.
If you're ready to look at ways to enter the market, we can work to identify, explore or recommend alternative routes and come up with a development, marketing, promotion or advertising plan that will deliver you results.
We can help you to identify the markets that would be right for your product or service by reviewing where you are now in your development and identify what your strengths and possible weaknesses or barriers in the market are likely to be to.
We also help you assess new opportunities by examining competitors and tailoring your strengths to the market you want to enter. You'll be able to choose the opportunity with the best fit and get on with it!
A range of customised enquiry and research services can be provided for supporting your projects an as listed below:
A Customised Research Program will generally include:
 | Product Concept Description (based on client’s disclosure)
| | An in-depth product search undertaken by electronic means using research tools.
| | Any Images and Drawings or Sketches of any competing Product or Inventions found.
| | Includes 5 Hours Coaching and Counselling Services for you with your Invention.
| | Any Relevant Production and Manufacture Information found.
| | Any Relevant Competitor Analysis or Facts found.
| | Potential Niche Markets.
| | Production and Manufacture Considerations
| | Cost Estimates (Manufacturer, Wholesaler & Retailer)
| | Standard Industrial Classification coding
| | Benefits, Features, Appeals and Trends
| | Potential Target Markets
| | Market Size and Market Characteristics for Growth and Other Considerations
| | Compliance, Differentials and Segmentation
| | Competitor Analysis
| | Industry Reports and Graphs (where data is available)
| | Potential Channels and Scope of Distribution
| | A Referral to an Independent Patent Attorney for:
- Professional Support and Opinion
- Patent Application Preparation and or Filing |
This information is compiled and presented at an informative preview meeting where we can discuss and review where you product can be positioned into new or existing markets and plan or build a strategy for how it is intended to be developed or marketed.
The purpose of this process is to deliver an overall market analysis of the likely commercial viability of the new product or innovation and to address the development of an action plan and deliver action steps for your market entry. The research undertaken is largely based on reports, media articles & submissions, statistics and other relevant information that is obtained from Industry Publications, Whitepapers, Government Gazettes, Industry and other Public Domain publications and other online media sources.
It is prepared by market researchers and unlike other broad general market analysis; it is designed for addressing each client’s direct position and needs.
The process will be a full time engagement and will often take around 12 weeks to research,
compile and complete. CUSTOMISED RESEARCH PROGRAM
Charge: $1495
To find out how we can possibly help you further, please call our office 61 3 53855518 or Click Here to email us. |
